Change is Good… You Go First

December 14th & 15th, 2017

Radisson Hotel in Saskatoon, SK

Fellow Outfitter,

I hope 2017 has been a successful year. This year has seen the incorporation of your new association (February), and with the doors open, SCPO’s Board of Directors have been actively leading work on a number of fronts – all related to the opportunities and challenges we have as an industry.

Our small team has developed and launched SCPO’s website (scpo.ca), drafted a preliminary action plan on rogue outfitting, advanced a mix of priority program plans such as code of conduct and industry economic impact, launched the work of our sector committees, and consulted with member outfitters on how best to define professionalism.

As changes in the world within which we all operate will continue to influence our business, we need to be proactive as an industry association. We have selected a fitting theme for our 2017 convention – Change is Good … You Go First. Like any other industry, we can either manage change or change will manage us.

We are truly looking forward to the convention, and have an agenda packed with activity. We have lined up sessions on marketing, business succession planning, the realities of liability insurance, new tax rules, and these sessions are complemented by a great mix of keynote speakers. Outfitters will be able to schedule one-on-one meetings with representatives from the Ministry of Environment, we will be launching our industry data program at the event, and the board directors will be elected at our first members’ meeting.

We strongly encourage you to join us in Saskatoon, and further to this, renew your membership for 2018. Your support and participation are critical to our ability to ensure the sustainability of our industry. If you aren’t currently a member, take that step. We are just getting started, 2018 will bring work on new programs that have been identified as priorities – by you. I hope to see you in December.

Best regards,

Harvey Kroll
SCPO Chair

As changes in the world within which we all operate continue to in uence the business of out tting, we need to be proactive as an industry. The theme for SCPO’s inaugural convention proposes that we can either manage change or change will manage us.

SCPO was incorporated in February, and SCPO’s Board of Directors have been actively leading work on a number of fronts – all related to the opportunities and challenges we have as an industry. This 2017 convention is designed to bring our industry together, and to continue the shared discussion on the work ahead.

The convention program outlines two days packed with discussions and activity. There are sessions on marketing, business succession planning, the realities of liability insurance, new tax rules – and these sessions are complemented by messages from a great mix of keynote speakers.

NOTE : We can’t plan for industry without data on the industry! SCPO’s team is launching our economic impact project at the convention. We have stations set up to allow out tters to complete a short survey during their time at the convention. We need data – please ensure you take 15 minutes to help us protect our industry!

12:00 PM

REGISTRATION

Welcome to the SCPO Annual Convention

1:00 PM

OPENING REMARKS
Mary Taylor-Ash / CEO, Tourism Saskatchewan

Delegates will be welcomed by SCPO’s Chair Harvey Kroll, as well as Mary Taylor-Ash, CEO of Tourism Saskatchewan.

1:30 PM

OPENING PLENARY
Setting an Action Plan

SCPO’s Chair and SCPO’s Acting CEO will review the new association’s work over this inaugural year, and touch on the proposed priorities for the coming year.

3:00 PM

STRATEGIES FOR BUSINESS SUCCESSION
Warren Jackson / Vice President, BDC

Thinking about moving on from the business at some point in the future? Warren Jackson from BDC will introduce and discussion business succession strategies.

NEW TAX RULES
Jordan Anderson / CMA, Managing Partner, A1 Tax

Provincial and federal changes over the past year carry shifts in practices for the outfitting industry. Jordan Anderson will review these changes and discuss how they should be applied.

Concurrent Sessions / each one-hour session will be delivered twice

5:00 PM

WEBSITE & SOCIAL MEDIA MARKETING
Harley Rivét  / Founder, Deep Dish Digital

Back by popular demand, Harley Rivét will introduce tips on how to quickly and affordably improve your website, and how social media can be used to build trust and attract new customers.

6:15 PM

SUPPER & GUEST SPEAKER
Honourable Dustin Duncan / Minister of Environment

Supper will be served, and delegates will hear from the Honourable Dustin Duncan, Minister of Environment.

7:30 PM

SECTOR COMMITTEE REPORTS

SCPO’s sector committees met with Ministry representatives in October, and the committee chairs will share information on priority topics for discussion with the membership.

8:00 AM

REGISTRATION

Member registration for SCPO Member Meeting

8:30 AM

MEMBER MEETING

SCPO’s member meeting will be held – open to members –with key topics being the election of SCPO’s directors and the ratification of SCPO’s bylaws.

9:30 AM

LIABILITY INSURANCE UNCOVERED… or is it Covered?
Judy McCuskee / Owner, McCuskee Consulting Ltd.

A recognized professional and expert in the business of insurance, Judy will discuss the role and workings of liability insurance.

THE ROLE OF GUIDES IN MEETING CUSTOMER EXPECTATIONS
Colin McKeown / Producer, The New Fly Fisher

Hunting and fishing industry professionals, Colin will discuss key practices for ensuring your guides are equipped to meet and exceed your customer’s service expectations.

Concurrent Sessions / each one-hour session will be delivered twice

12:00 PM

LUNCH & GUEST SPEAKER • Finding the Greatness within Us
Scott Mitchell / Former NFL Quarterback

Competitor on The Biggest Loser, coach, Eagle Scout, entrepreneur and author – Scott will speak on his experiences in Saskatchewan and share his perspectives on the importance of managing change.

1:30 PM

THINK LIKE A WOLF
Trapper Gord / Trapper Gord Homestead & Survival

Trapper Gord has presented all over the world on the topic of wolves. He will share information on the history of trapping as a sustainable practice, and trapping in the modern world.

3:30 PM

CONFERENCE WRAP UP

SCPO Chair Harvey Kroll will wrap up the conference.

4:00 PM

ALLIED HOSPITALITY SUITES

SCPO’s Allied Associates host convention delegates in hospitality suites

6:00 PM

COCKTAIL HOUR & BANQUET

7:30 PM

LIVE AUCTION & DANCE

Scott Mitchell

Scott was drafted by the Miami Dolphins of the NFL in 1990. He set single season team records during his 12-year career as a quarterback. In 2014, he began a life-changing transformation as a reality TV personality on the critically acclaimed series “The Biggest Loser”. He recently authored “Alive Again” and now shares lessons and secrets on nding the greatness with us.

Trapper Gordy Klassen

Gordy has gained wide recognition for the methods and skills he has developed for the ethical management of wolf populations. He travels around the world sharing his message on ‘how to think like a wolf’. As an experienced trapper, Gordy also continues to commit significant efforts and resources towards securing trapping and hunting as a way of life for future generations.

Mary Taylor-Ash

Mary Taylor-Ash was appointed Chief Executive Of cer of Tourism Saskatchewan in October 2014. Taylor-Ash is a former Assistant Deputy Minister of Tourism for the Province of Newfoundland and Labrador, a position she held from 2006 to 2013. Her tourism experience, in both the public and private sectors, spans more than 25 years. Taylor-Ash is a graduate of Memorial University of Newfoundland.

Harley Rivét

President of Deep Dish Digital, Harley Rivét specializes in website strategy, online advertising, and social media marketing. Harley is an experienced public speaker regarding marketing having presented over 50 times at conferences throughout North America.

Warren Jackson

VP of Finance and Consulting at Business Development Corporation encouraging entrepreneurship by providing entrepreneurs with financing, venture capital, and tailored advisory services.

Jordan Anderson

As an accounting professional, entrepreneur, and principle of the boutique firm A1 Accounting, Jordan presents on a range of topics related to small business, accounting practices, and the impact of changes in the rules. The firm’s client list includes a mix of Saskatchewan outfitters.

Judy McCuskee

A recognized professional and expert in the business of insurance, Judy delivers training for insurance people and provides advice for businesses, governments, associations and lawsuits across Canada.

Colin McKeown

Colin is the producer of The New Fly Fisher Television Series, and several documentary series for the Outdoor Life Network, the Discovery Channel and the History Channel.